Independent Label Server
A label server: read-only release feed, roster-only backstage, staff-read demo submissions and a supporters tier.
- 9 categories
- 35 channels
- 13 roles
- Medium
Choose a server, review what will be created or reused, then confirm. Merge keeps what you have; replace rebuilds the server. Vetox takes a safety backup first either way.
Server structure
Channels
LABEL DESK
- about-the-label
Who we are, the rules, and how to reach us. Booking and press requests open a ticket here.
- label-news
Signings, events and server news from the label.
- notification-roles
Pick Release Ping, Show Ping or Merch Ping so you only get the mentions you want.
RELEASES
- release-feed
Every release, one message each, with links. Posted by the label; talk about it in #drop-discussion.
- drop-discussion
The current release. Favourite track, the artwork, the video, all of it.
- catalog-threads
One thread per past release, opened by the label. Long-term discussion lives here.
- artist-threads
One thread per roster artist, opened by the artist. Fans reply inside.
- press-and-playlists
Reviews, interviews and playlist placements as they land. Posted by the label.
DEMOS
- demo-guidelines
What to send, what not to send, and how long a reply takes. Read before posting in #demo-submissions.
- demo-submissions1800s slowmode
Post one message with a private link and a line about the track. You will not see other submissions; A&R replies by DM.
- demo-status
A&R posts how far through the inbox they are, so you know when to expect a reply.
ROSTER
- roster-lounge
Signed artists and the label team. Not visible to fans.
- artist-questions
Questions for the label about releases, royalties, artwork and dates.
- assets-and-artwork
Masters, artwork, press photos and the files that go with a release.
- Roster Call
COMMUNITY
- fan-chat
The main room for fans of the label.
- now-playing
What you are listening to right now, from the label or not.
- merch-and-vinyl
Merch drops, vinyl variants, your shelf photos and what sold out.
- show-dates
Upcoming shows for every roster artist. Posted by the label; use Show Ping to be mentioned.
- fan-art-and-edits
Fan art, edits and covers of roster releases. Credit the original.
SUPPORTERS
- supporter-lounge
For the people who keep the label going. Roster artists drop in.
- early-listensHidden from @everyone
Streams before release day, posted by the label. Do not share outside this channel.
- supporter-polls
Artwork variants, next single, merch colours. Supporters decide.
- Supporter Hangout
STREET TEAM
- promo-tasksHidden from @everyone
This week's tasks from the label: posters, shares, playlist adds. Posted by the Label Manager.
- promo-proof
Screenshots and photos of tasks done. One message per task.
LISTENING
- Release Party
- release-party-chat
Reactions during a Release Party. The stage plays the record; the talking happens here.
- Label Lounge
- AFK
BACK OFFICE
- label-staff
Label team coordination, street-team applications and moderation.
- release-calendar
Release dates, deadlines for masters and artwork, and who owns each step.
- a-and-r-notesHidden from @everyone
Notes on demos worth a second listen. A&R and the Label Manager only.
- label-logsHidden from @everyone
Vetox posts moderation, join and message logs here.
- Staff Voice
Roles
- Label OwnerAdministrator
- Label ManagerModerator
- A&RModerator
- ModeratorModerator
- Roster Artist
- Supporter
- Street Team
- Fan
- Release Ping
- Show Ping
- Merch Ping
- Muted
Overview
Built for an independent label that wants one server for fans, roster and staff without the three groups tripping over each other. Releases come first: #release-feed is an announcement channel only the Label Manager posts in, #drop-discussion is where the current release is talked about, #catalog-threads keeps a forum thread per past release and #artist-threads gives each signed artist a thread that only they can open. Demos are handled the way an inbox should be: members can post in #demo-submissions but cannot read it, so submissions stay private, A&R reads and replies by DM, and #demo-status says how far through the pile they are. Roster artists get a backstage category hidden from everyone else with #roster-lounge, #artist-questions and #assets-and-artwork, and they co-host the Release Party stage. Supporters get a lounge, #early-listens and polls; the Street Team gets #promo-tasks and #promo-proof. Fans have #fan-chat, #now-playing, #merch-and-vinyl, #fan-art-and-edits and a read-only #show-dates. The back office holds the release calendar and the A&R notes.
When to use it
Your label runs releases from a group chat, demos arrive in DMs and get lost, and fans hear about a drop from social media days late. This layout gives releases a feed nobody can talk over, gives demos a submit-only channel that only A&R reads, hides the roster's working space from the public, and gives supporters and the street team their own rooms so the people who push the label get something back.
What makes it different
- #demo-submissions lets members post but not read, so demos stay private and A&R works through them in order.
- #release-feed and #show-dates are read-only feeds posted by the Label Manager, so news never scrolls away.
- The roster category is hidden from fans and holds the lounge, questions and artwork hand-offs.
- #artist-threads is a forum where only Roster Artists open threads and fans reply inside them.
- Supporters and the Street Team each get a hidden category with feeds only staff post in.
Recommended Vetox setup
Notifications
Connect the label's YouTube channel and podcast feed with Notifications so every upload lands in #release-feed without anyone copying a link.
Self-Roles
Post a Self-Roles panel in #notification-roles for Release Ping, Show Ping and Merch Ping so fans choose which mentions they get.
Tickets
Put a ticket panel in #about-the-label for booking and press requests, so they reach the Label Manager instead of a public channel.
Applications
Use Applications for the Street Team so volunteers answer a few questions and get the role on approval, with the answers kept in #label-staff.
Reminders
Schedule a Reminder in #drop-discussion the morning of every release day with the links from #release-feed.
Questions
How does the demo channel stay private if everyone can post in it?
#demo-submissions denies Read Message History to everyone except A&R, the Label Manager and moderators. A member sees the channel and can send a message with a link, but cannot scroll back, so nobody sees anyone else's demo. A&R answers by DM and posts progress in #demo-status.
What do Supporters get?
A hidden category: #supporter-lounge, #early-listens where the label posts streams before release, #supporter-polls and a voice room. How someone becomes a Supporter is up to you - a paid tier, a manual grant for long-time fans, or both.
Can fans talk to roster artists?
In #artist-threads. Each artist opens one thread and fans reply inside it; the forum denies new threads to everyone else, so it stays one thread per artist.
Common mistakes
- Letting demos arrive in a public channel, where the first ten get listened to and the rest are ignored.
- Giving Roster Artists the same view as fans, so the working questions about artwork and masters end up in public.
Consider instead
- Artist Fan Community when there is one artist rather than a roster and the server is for their fans
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